Wine Prices
The market lacks the
transparency in wine ratings and wine pricing. Wine producers and wine
merchants know a great deal about them. On the other hand, the public in
general has no way of knowing or determining the ratings and pricing on the
spot, while buying wine at the store or over the net.
As a result, the wine merchant has an upper hand in
these transactions and can induce the buyer into buying a low ranking wine or
grossly overpriced wine. Often, we see wine bottles prominently for sale at a
local store at say, $25 a bottle. A quick check shows that its ‘street price’
is only $8.
If the wine industry was regulated same way as, say,
debt or equity markets, you would see a lot of wine dealers and wine merchants
behind bars.
This site is designed to even the playing field. Next
time you buy a bottle of wine check WineRank on your cell or PDA for prices and wine
ratings.
WineRank and Wines.mobile use a 100-Point Scale. Ratings,
directly or indirectly, are based on chance and probability. There is a
continuum of wines from exceptionally good to good, so-so, to just awful and
vinegar. A scale that doesn’t incorporate these extremes simply doesn’t do
justice to wine. As a matter of fact, even the best and the most expensive
wines degrade with time and go to wine hell – the vinegars. Some wines take 100
years to get there, some are born that way.
To ignore the universe of wine ratings and to focus
only on the upper part of the rating scheme is just plain wrong.
Wines.mobile
is attempting to right the wrong. We give you real prices and a true 100-Point Wine Ratings Scale.
WineRank and Wines.mobile provide only an indication of a wine price.
Prices we show are mostly
“street prices”, and you should expect the ‘real price’ to be anywhere from
plus or minus $2 or $3 for an inexpensive wine and more for expensive wines.
If the retail price is way out
of range that we indicate you should consider not buying it or go to another
store.
Enjoy the wines and save a buck!